ARC helps companies create, innovate, and execute new marketing strategies. 

 Launching New Products? 

 Entering New Markets? 

 Starting a New Venture? 

 New Opportunities? 

ARC works with large corporations and startups alike, across different geographies and markets

How we can help

Product Marketing

Product Marketing is the process of defining, creating and bringing a product to market. This can include assistance with market research, opportunity assessment, product development, business model development, pricing, branding, product messaging and positioning.  

Product Launches and & Go-To-Market 

We can help companies plan and execute a comprehensive Go-to-Market strategy that outlines how a product or service is positioned, promoted and distributed to target audiences. A strong GTM campaign includes partner and sales enablement functions that focuses on the customer journey. 

Strategy and Innovation

Let us help you build a clear and crisp strategy to allow your organization to concentrate its resources on the best opportunities to increase sales, develop partnerships and minimize marketing costs in order to achieve sustainable competitive advantage.

Sustainable Brands

We are particularly  interested in working with companies who consider commitment to sustainability an integral part of their mission and purpose. We can work with you to integrate your commitment to Environmental, Social, and Governance (ESG) excellence into your brand narrative and culture. 

Ask Us About

  Product+Management      Product+Marketing         Positioning         Messaging          Brand+Narrative     
  Go-To-Market+Campaigns        Product+Launches      Sales+Enablement        Lead+Generation     Marketing+Processes      
  Startups      Innovation      Interim+Marketing+VP     vOn-Demand+CMO        Board+Membership   
      Strategy+Development      Business+Models      Pricing Strategy      Business+Model+Transformation  

Who we are

Kristinn Tryggvi Thorleifsson

Managing Partner and Principal Consultant

Kristinn has over 20 years of experience in defining, creating and bringing new and innovative products to market in the United States and international markets.  His background spans several different sectors, including biotech and medical devices,  software and cloud-based services, travel technology, financial services, and news publishing. 


Get in Touch

Contact Us for initial consultation and an intro meeting.